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    10 May 2016

    Dating website to match Canadians with Americans escaping Trump presidency

    A new dating website is offering to pair Americans with Canadian singles to save them from a Donald Trump presidency.
    MapleMatch.com promises love and a U.S. escape plan if Trump becomes commander-in-chief.
    The website promises to “make dating great again,” parodying the presumptive Republican presidential nominee’s slogan.
    “It’s easy to say, ‘This is just about Americans trying to find a way to get residency in Canada,” CEO Joe Goldman said in an interview. “I think ... many Americans may be frustrated by the community that they’re in or the dating pool they’ve had access to.
    “Why not seek something different? Why not seek something Canadian?”
    The Texas-based Goldman acknowledges that American have cried “We’re moving to Canada” before, but he says Trump’s divisive policy proposals -- like building a wall along the Mexican border and creating a national database of Muslims -- make the call of the north all the more real.
    “The idealization of Canada by Americans has happened for a long time,” he said. “I guess Americans might be excited about the potential of meeting someone who likes hockey and doesn’t mind a little maple syrup in their pancakes.”
    While the dating service has yet to launch, its waitlist has already attracted over 4,200 sign-ups -- 70 per cent of them Canadian, according to Goldman.
    The site is more about love than a Canadian passport, he insists. He says the matching algorithm will pair people based on compatibility and mutual interest -- even if that interest is a fear of Trump.
    “We often get asked if Maple Match is something like a joke or a hoax,” he says. “Frankly, Donald Trump is a joke. Finding someone and meeting them and finding a place where you can be happy is real.”
    Goldman hatched the idea for the site while watching primary election returns on Super Tuesday. As the former reality TV star swept up five state wins, Goldman searched for an alternative.
    He wasn’t alone. According to Google trends, searches for “how to move to Canada” spiked 350 per cent in the hours after the results came in, according to a tweet by Google data editor Simon Rogers.
    That day, CNN dispatched a crew to Cape Breton after a local website pitching the Nova Scotian island as a Trump-free paradise attracted more than 300,000 hits in two weeks.

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