Specifically, some 49 percent of U.S. smartphone users download zero apps in a typical month, according to comScore, reflecting a three-month average period ending this past June.
Of the 51 percent of smartphone owners who do download apps during the course of a month, “the average number downloaded per person is 3.5,” comScore’s report says. “However, the total number of app downloads is highly concentrated at the top, with 13 percent of smartphone owners accounting for more than half of all download activity in a given month.”
What’s the deal? ComScore’s Andrew Lipsman says it’s more a reflection that his company has improved its methodology since then — rather than any drastic changes in the app economy — so it’s not fair to compare the two surveys apples-to-apples.