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    31 Jan 2017

    CNN's Fake Ratings News: PR Team Tweets CNN Tied Fox News on Inauguration Day

    CNN had a really hard time in 2016.
    They made the calculated decision to give up on journalistic integrity in favor of stopping Donald Trump.
    It didn’t work out very well for them.
    Now, they are stuck with a Donald Trump presidency and zero credibility.
    You would think they would show some self-awareness and move to the center.
    Nah.
    Check out the claim they made about their inauguration day ratings.
    From Newsbusters:
    CNN’s public relations team responded with its own tweet, citing cumulative numbers from Nielsen Media Research. “According to Nielsen cumulative numbers, 34 million people watched CNN’s inauguration day coverage on television. 34 million watched Fox News.” Darcy reported that was retweeted thousands of times and became the basis of several news stories.
    The problem? Ad agencies and network executives don’t look much at cumulative numbers (and even so, Fox still beat CNN narrowly in those. It was not a tie.) “It’s a factual statistic, but I literally never used cumulative ratings once when I edited TVNewser,” Brian Flood, a media reporter at TheWrap, told Darcy in an email. “Not once.”
    When TVNewser and most media websites report are hourly or program numbers. Fox trounced CNN in the midst of the festivities:
    Noon to 12:30 PM (oath of office and inaugural address):
    CNN: 3.375 million total viewers
    Fox News: 11.768 million total viewers
    11 AM to 1 PM
    CNN: 3.047 million total viewers
    Fox News: 10.483 million total viewers
    1 to 5 PM
    CNN: 2.326 million total viewers
    Fox News: 7.901 million total viewers
    Hey, if you can’t beat em. Pretend you did!
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