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The “Let’s Learn Judo with Vladimir Putin” DVD sets. The shirtless strolls through Siberia. The bizarre rendition of “Blueberry Hill.” Say what you will about Vladimir Putin’s politics and tendency to “erase” those who criticize him, the man has built one helluva PR machine over the past several years.

Putin came into power in 1999, and was almost immediately catapulted into widespread adoration. His portrait can be seen in classrooms throughout Russia, and you can find his face plastered just about anywhere–be it from “12 moods of Putin” calendars to coloring books to Putin-shaped chocolates. Thanks to digital photography and the Internet, Putin-mania can be seen by more people than ever before:

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