He backed the right horse! Amazon CEO Jeff Bezos celebrates his wealth topping $100 BILLION in 2018 by going full COWBOY on bizarre horseback ride through Aspen store

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Amazon CEO Jeff Bezos turned heads when he hopped on a horse and rode it through a western store in Aspen, Colorado.
Photos and videos of Bezos' jaunt through Kemo Sabe quickly circulated on social media as users were stunned to see how comfortable the tech magnate appeared in such rustic circumstances. 
Bezos, who saw his net worth increase by more than other billionaire peers in 2018, flashes a big smile as he enters the store wearing a large cowboy hat in a clip shared by the store.  
'Now that’s how you make an entrance! You look pretty damn good on a horse, @jeffbezos,' the caption says. 'Thank you for sharing a wonderful afternoon with us! Happy New Year, y'all!'
The Amazon CEO increased his wealth by $24billion in 2018. He ended the year with a net worth of $123billion, according to Business Insider.
Amazon CEO Jeff Bezos turned heads by taking a horseback ride through a western store Kemo Sabe in Aspen, Colorado, while on holiday with his family
Amazon CEO Jeff Bezos turned heads by taking a horseback ride through a western store Kemo Sabe in Aspen, Colorado, while on holiday with his family
A video on Kemo Sabe's Instagram shows Bezos waving his hat in the air as he enters the store atop shop owner Tom Yoder's quarter horse named Bean
A video on Kemo Sabe's Instagram shows Bezos waving his hat in the air as he enters the store atop shop owner Tom Yoder's quarter horse named Bean
A source told Page Six: 'Jeff just got on horse and rode it in. Customers loved it. He’s good on a horse.'
The Texas quarter horse he was riding, named Bean, is said to belong to shop owner and Bezos pal Tom Yoder. 
Bezos reportedly learned to ride while working on his grandparents' ranch in Texas when he was a kid. 
The world's richest man, who was in Aspen on vacation with his family, also has horses of his own.       

WHO IS JEFF BEZOS?

Jeff Bezos is best known as the founder and CEO of online giant Amazon. 
Born in New Mexico and raised in Houston, Texas, he went on to attend the prestigious Princeton University and graduated in 1986. 
After a decade or so of work on Wall Street, Mr Bezos founded his own company in 1994.
Jeff Bezos was born in 1964 and is founder and CEO of Amazon. He is also the richest person in the world 
Jeff Bezos was born in 1964 and is founder and CEO of Amazon. He is also the richest person in the world 
He initially called his company Cadabra, and then reportedly changed the name to Amazon when a colleague misheard it as 'cadaver'.
Initially, it was launched as an online book store working out of Bezo's garage in Seattle but rapidly grew to include a variety of goods and services. 
Now, Amazon is one of the biggest companies in the world and the most successful website in the world.
In 2018, the company is worth around $900 (£691 billion).
Mr Bezos himself has an estimated net worth of $150 billion (£115 billion).
He has bought and accumulated a variety of different companies and outlets including: Whole Foods, The Washington Post, Twitch and IMDB. 
He has a controlling share of 17 per cent in his first company, Amazon. 
In 2017, Jeff Bezos surpassed Bill Gates to become the richest person in the world, and the richest person of the modern world. 
He has been married since 1994 and has four children.  

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